Ten years ago today, a video was released that would become an iconic staple to the World of Warcraft franchise. It is a cry that would be shouted in gaming time and time again, thanks to the man behind it all, Ben Schulz.
Since the video released, World of Warcraft has added its own achievement for the game:
He was even included in the latest expansion, Warlords of Draenor, in which you must fetch the Devout Shoulders for him to join your Garrison:
To top it all off, he also managed to gain a card in Blizzard's card game, Hearthstone:
Love him or hate him, he is a staple of a character and one of the prime examples of the impact a game's community can have on the game itself.